Goal: take a relatively unknown company with a powerful technology solution and position it as a thought leader in ticket pricing for live entertainment.

Strategy: clearly define Qcue’s message and engage in a series of ongoing communication initiatives to help frame the discussion around pricing industry issues; broadly announce new customer wins and success stories to establish first-to-market credibility; leverage high-profile speaking opportunities to increase executive visibility; leverage media interest in trend stories such as the Ticketmaster/Live Nation merger and cost of new sports stadium seats.

Results: widespread national coverage in top-tier business and trade publications including Associated Press, CNBC, The New York Times, Marketplace, Forbes SportsMoney, ESPN the Magazine, Yahoo! Sports and Sports Business Journal, among others; in addition, CEO Barry Kahn has become a frequently sought-after spokesperson on ticketing industry news and announcements.