We help you tell the right story at the right time using the best tools in the business. For some, “integrated communications” is just another buzz phrase. For us it’s a mantra.
Our strategic services include:
Messaging and Positioning – key message architecture including company/industry proof points, competitive positioning, story angles.
Planning – rolling schedule of activities including press releases, awards, speaking opportunities, thought leadership campaigns, marketing deliverables.
Content Development – writing and/or editing of press releases, company/product fact sheets, executive profiles, customer/partner case studies, industry statistics, bylined articles, newsletters, slide decks, web copy.
Analyst Relations – inquiries, briefings, demos, executive communiqués, tours, webinars, commissioned research.
Media Relations – influencer lists and tracking, press kits, news releases, editorial calendars, proactive/reactive pitching, press tours, product reviews, coverage audits, spokesperson training.
Thought Leadership – blogs, podcasts, videos, awards, bylines, speaking engagements, surveys/polls, research/predictions, open letters/controversial statements, calls for action/industry initiatives.
Competitive Programs – competitor research, story tracking, rapid response, product reviews/face-offs.
Community Initiatives – social media, customer relationship programs, partner relationship programs.
Marketing Campaigns – email nurturing, newsletters, webinars, roundtable events, user groups/online forums.